That’s a good question. Yes, if you have a business, you should have a website. Period. No question. Without a doubt so don’t be too quick to dismiss your need for a quality website. Nowadays, there’s very little that can’t be sold or marketed via the Internet. There are millions of shoppers online, purchasing or researching everything from books to computers to cars to real estate to jet airplanes.
This is not to say you should put all your efforts into selling on the Internet, but if your product lends itself to easy online sales, this is a revenue source you can not overlook. My point is you should at least have a presence on the web so customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about you, your business and all you have to offer.
Taking all of this into account it’s not enough you just having a website. I can’t stress enough you must have a professional, functional and error free site if you want to be taken seriously . Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first and only chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a colorblind chimp, we all know “You never get a second chance to make a first impression”
The Internet has given everyone a tremendous advantage, the Internet has leveled the playing field so the little guy can compete with the big boys. But as I have mentioned earlier, you have but one chance at making a good first impression. With a professionally designed site, the smallest of businesses can project the image and professionalism of a much larger company. Don’t forget the opposite is also true. We all have seen big company websites so badly designed and hard to navigate they completely lacked any form of professionalism or credibility.
Your Business may be a small operation, but when it comes to having a website, size does not matter. it does not matter if you’re a “Mom & Pop” Shop or a multimillion dollar corporate giant; if you don’t have a website, you are potentially losing business to other companies that do.
There is an exception to the rule: It’s better not to have website than to have one and it makes your business look bad. Your website speaks volumes about you and your business. The visitors first impression will be, “We value you and your business so we created this site for our customers!” or, “Hey, look, I let my 10-year-old nephew design my site. Good luck finding the information you need!”
you can think of a blog as an online journal, a place to share your knowledge on subjects related to your business, create links to useful information, and post news and other announcements about your business. You can use a blog to give a personal face and voice to your business, and create a useful resource for your customers so they will want to revisit often. Blogs can also help you build your professional reputation and gain your customers’ trust.
for it to be effective you will want to add a post when you come across questions or solutions to situations your customers may find useful. i always recommend adding a post to your blog at least once each week as long as it is relevant and useful: Keeping your content fresh will help show your readers that you’re serious about your business. Your posts don’t have to be long, but you’ll want to keep them interesting with up-to-date news, facts and figures, commentary, and other useful information. Make a schedule for yourself, and dedicate time each week for brainstorming, researching article ideas, and writing your posts.
Images are the most over looked area where you can improve your sites optimization. Take a look and see how many images you have on your site where the image name is DSCXXXXX.jpg. Try to give the image a relevant name to the picture and article or product, for example if you are adding an image of a Casio G Shock on your site rename the image to something meaningful. Lets say the product is a Casio G Shock, model number AW582CC-3A and the image name currently is DSC00002.jpg. I would recommend renaming the image to Casio-G-Shock-AW582CC-3A.jpg using a “-” between the words, a hyphen or dash is interpreted by search engines as a space, do not use an underscore “_”.
Next be sure to use the alt tag, this tag gives you additional keywords to describe the image as well as making it relevant to the content. the alt tag for this image would be “Casio G Shock AW582CC-3A”.
Lastly is the title tag. Use and value of this tag as it relates to SEO varies but according to the google gods, the title tag has value if the image is also a link and it should be used to describe the link. it also is where the “tool Tip” or popup comes from when you hover over an image.
lets look at 2 versions
<img src="http://www.499sitedesign.com/wp-content/uploads/DSC00002.jpg" alt="">
<img title="Purchase a Casio G-Shock AW582CC-3A from WatchTrendz" src="http://www.499sitedesign.com/wp-content/uploads/Casio-G-Shock-AW582CC-3A.jpg" alt="Casio G-Shock AW582CC-3A">
|Unoptimized Code||Optimized Code|
|Resulting Unoptimized Image||Resulting Optimized Image|
Hopefully this gives you some ideas on how to optimize the images on your website